It didn't begin in a boardroom.
It began in a Macquarie Fields kitchen.
Eathan was tired of protein snacks that were overpriced, chalky and built for marketing instead of performance. So he built his own, starting with The Growth Cookie, then trained as a food scientist to perfect the range.
Today his family carries the mission forward: protect the formulas, never compromise on quality, and help end hunger one calorie at a time.
“Whatever it takes.”
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