Privacy Policy

Effective Date: 12/1/21
Last Updated: 17/07/26

1. Introduction

EQ Foods ("EQ Foods", "we", "our", or "us") respects your privacy and is committed to protecting the personal information of every customer, visitor and user of our website located at www.eqfoods.org ("Website").

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit our Website, create an account, place an order, subscribe to marketing communications or otherwise interact with our business.

EQ Foods is an Australian business located in Minto, New South Wales, specialising in the manufacture and sale of protein cookies, protein snacks and related nutritional food products.

We are committed to handling your personal information in accordance with:

• Privacy Act 1988 (Cth)
• Australian Privacy Principles (APPs)
• Competition and Consumer Act 2010 (Cth), including the Australian Consumer Law
• Applicable Australian food safety and food labelling legislation

By using our Website, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

EQ Foods operates the website located at:

https://www.eqfoods.org

Our online store is powered by Shopify Inc., which provides the e-commerce platform enabling us to sell our products and services securely online.

3. What Personal Information We Collect

Depending on how you interact with our Website, we may collect personal information including:

• Full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Company name (where applicable)
• Order history
• Purchase preferences
• Product reviews
• Customer service enquiries
• Marketing preferences
• IP address
• Browser type
• Device information
• Operating system
• Website usage information
• Cookie identifiers
• Shopping cart information

Where permitted by law, we may also collect additional information that you voluntarily provide through forms, competitions, promotions or customer support communications.

4. Information Collected Automatically

When you visit our Website, certain information is collected automatically through Shopify and other technologies.

This information may include:

• IP address
• Browser information
• Device identifiers
• Operating system
• Time and date of access
• Pages visited
• Time spent on pages
• Products viewed
• Referring websites
• Search terms used
• Website navigation behaviour

This information assists us in improving our Website, understanding customer behaviour and maintaining Website security.

5. Shopify Checkout Information

Our online store is hosted by Shopify.

When you place an order, Shopify securely collects information necessary to process your purchase, including:

• Contact information
• Billing details
• Shipping details
• Order information
• Payment authorisation
• Transaction history

Shopify stores your information on secure servers protected by industry-standard security measures.

More information regarding Shopify's own privacy practices can be found within Shopify's Privacy Policy.

6. Payment Information

Payments made through our Website are securely processed by Shopify Payments and/or other authorised third-party payment providers.

EQ Foods does not receive or permanently store your complete credit card or debit card details.

Payment providers process financial information using encrypted technologies and applicable payment security standards.

7. Customer Accounts

If you create an account with EQ Foods, we may store:

• Login credentials
• Saved delivery addresses
• Order history
• Wishlist information
• Shopping preferences

You are responsible for maintaining the confidentiality of your login credentials.

8. Why We Collect Your Information

We collect personal information to:

• Process orders
• Deliver purchases
• Verify transactions
• Process payments
• Provide customer support
• Respond to enquiries
• Improve our Website
• Improve our products
• Recommend products
• Send order updates
• Detect fraud
• Prevent unauthorised activity
• Maintain Website security
• Administer promotions
• Comply with Australian laws
• Fulfil our obligations under Australian Consumer Law

9. Marketing Communications

Where you have consented, we may send:

• Product announcements
• New product launches
• Promotional offers
• Discount codes
• Company updates
• Newsletters
• Event invitations

You may unsubscribe at any time by selecting the unsubscribe link included in our emails or by contacting us directly.

10. Cookies

Our Website uses cookies and similar technologies to enhance your browsing experience.

Cookies may be used to:

• Remember items in your shopping cart
• Save account login sessions
• Remember customer preferences
• Measure Website performance
• Improve functionality
• Analyse Website traffic
• Deliver personalised advertising
• Prevent fraudulent activity

Most browsers allow cookies to be disabled through browser settings, although some Website functionality may no longer operate correctly.

11. Shopify Cookies

Because our Website operates on Shopify, Shopify places certain cookies that are necessary for the operation of the online store.

These cookies may assist with:

• Shopping cart functionality
• Customer authentication
• Checkout functionality
• Fraud prevention
• Website security
• Website analytics
• Store performance

Some cookies are essential for the operation of the Website and cannot be disabled without affecting functionality.

12. Analytics and Advertising

We may use analytics and advertising technologies including:

• Google Analytics
• Google Ads
• Meta Pixel
• Shopify Analytics
• Shopify Audiences (where available)
• Email marketing platforms
• Customer relationship management software

These services help us understand Website performance, customer engagement and marketing effectiveness.

These providers may collect information using cookies or similar technologies in accordance with their own privacy policies.

13. How We Share Personal Information

We may disclose personal information where reasonably necessary to:

• Shopify
• Payment providers
• Banks
• Shipping companies
• Courier services
• Warehouse and fulfilment providers
• Cloud hosting providers
• IT service providers
• Marketing service providers
• Professional advisers
• Accountants
• Legal advisers
• Government agencies where required by law

We do not sell your personal information.

14. International Data Transfers

Some third-party providers, including Shopify and certain technology providers, may process or store information outside Australia.

Where personal information is transferred overseas, we take reasonable steps to ensure that recipients handle your information in a manner consistent with Australian privacy laws.

15. Data Security

EQ Foods takes reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

Security measures may include:

• SSL encryption
• Secure Shopify infrastructure
• Password-protected systems
• Secure cloud hosting
• Access controls
• Software updates
• Network monitoring
• Fraud detection systems

While we use commercially reasonable safeguards, no electronic transmission or storage system is completely secure.

16. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide products and services
• Complete transactions
• Meet taxation obligations
• Maintain business records
• Comply with Australian laws
• Resolve disputes
• Enforce legal rights

When information is no longer required, we take reasonable steps to securely destroy or de-identify it.

17. Food Safety Records

As a food manufacturer and retailer, EQ Foods may retain customer and order records where reasonably necessary to comply with Australian food safety, product traceability and product recall obligations.

18. Your Rights

Subject to applicable law, you may request to:

• Access your personal information
• Correct inaccurate information
• Update your details
• Withdraw marketing consent
• Request deletion of personal information where appropriate
• Make a complaint regarding the handling of your personal information

To protect your privacy, we may require verification of your identity before processing requests.

19. Australian Consumer Law

Nothing in this Privacy Policy excludes, restricts or modifies any rights or remedies available under the Australian Consumer Law or any other applicable legislation.

20. Third-Party Websites

Our Website may contain links to third-party websites.

EQ Foods is not responsible for the privacy practices, security or content of external websites.

We encourage you to review the privacy policies of any websites you visit.

21. Children's Privacy

Our Website is intended for individuals aged 16 years or older, or those accessing the Website under the supervision of a parent or guardian.

We do not knowingly collect personal information from children without appropriate consent where required by law.

22. Changes to this Privacy Policy

We may amend this Privacy Policy from time to time to reflect changes in our business practices, legal obligations or the operation of our Website.

The most current version will always be published on this page together with the updated effective date.

Your continued use of the Website following any changes constitutes acceptance of the revised Privacy Policy.

23. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us.

EQ Foods

29/13 Swaffham Rd, Minto, NSW 2566
Australia

Website: https://www.eqfoods.org

We will endeavour to respond to privacy enquiries and complaints within a reasonable period in accordance with applicable Australian privacy laws.