THE LEGACY OF OUR HIGH-QUALITY PROTEIN COOKIES
EQ FOODS DIDN'T BEGIN IN A BOARD ROOM.
It began in Macquarie Fields, NSW – in a small suburban kitchen, with a simple frustration.
The protein snacks available across Australia were either low-grade, overpriced, or built more for marketing than performance. The macros didn’t justify the cost. The taste didn’t justify the calories. And the quality didn’t justify the trust.
So Founder Eathan Jackson decided to build something better. With limited resources but a relentless standard, he developed his first formula: The Growth Cookie.
A high-protein, calorie-dense cookie designed for real training output and real results. It wasn’t created to sit on a shelf. It was created to fuel performance.
That first cookie laid the foundation. And as demand grew, so did the vision.
THE GIFTS OF A FOOD SCIENTIST
THE FORMULATIONS
Eathan went on to formalise his knowledge, becoming a Food Scientist and refining the formulations that would define the brand. What started as one cookie became a structured system catered for everyone bettering themselves:
The Lean Cookie – high protein, controlled calories, built for disciplined progress.
The Growth Cookie – balanced fuel for muscle development and recovery.
The XL Cookie – a 1,000+ calorie, 60g+ protein powerhouse built for serious mass and serious output.
CREATING A NEW STANDARD
MAKING REAL FOOD FOR REAL PEOPLE
Each product was engineered with intention. Not to mimic the market, but to raise the standard.
EQ Food evolved beyond a single product. It became a brand built around Emotional Intelligence – understanding not just what the body needs, but what people deserve: quality ingredients, honest macros, and food that actually tastes like food.
As production scaled, EQ Food partnered with major names across Australia, while maintaining the original principle: never compromise on formulation.
But the mission was always bigger than cookies.
ERADICATING HUNGER
EATHAN'S LEGACY
Coming from hardship himself, Eathan believed food should never be a privilege. He envisioned a model where every calorie sold would be matched and redirected toward feeding homeless Australians, starting in the heart of Sydney CBD, partnering with non-profit organisations to make the movement possible.
“You Eat. We Donate.”
Before that vision could fully materialise, Eathan passed away unexpectedly on September 19th, 2025.
His work, however, did not end there.
GONE, BUT NOT FORGOTTEN
A HIGHER STANDARD, A BETTER FUTURE.
Today, his father and head manager continue the mission of preserving the formulas, protecting the quality, and expanding the impact. The goal remains unchanged:
Create the highest-quality protein snacks in the world, and help conquer hunger – one calorie at a time.
EQ Food isn’t just a supplement brand. It’s a standard. And we’re only just getting started.
"Whatever it takes." – Eathan Jackson
